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Good Honest Chocolate

Packaging

We like to think we could spot a block of Whittaker’s Creamy Milk from a mile off, but there’s more to packaging than how it looks.

Our packaging might be world class in design, quality and food safety, but we need to do better for the environment. So we’ve been re-thinking the future of packaging and what that might look like. Follow our journey as we road test ideas and solutions that bring us closer to 100% sustainable packaging.

138 trials completed and counting

How many packaging trials we’ve completed since March 2019.

82.51% recyclable

Our total packaging volume that’s currently recyclable.

Our timeline

  • 2024

    Monthly soft plastics collection system begins for our factory soft plastic waste

    82.51% total packaging volume recyclable

  • 2022

    Launch of compostable individual wrappers for Whittaker’s Cocoa Pods

    New Zealand soft plastics recycling for Bars, Slabs, Mini Slabs, Super Slabs, Multi-packs & Squares

  • 2021

    Compostable Peanut Slab trial launches in Porirua

  • 2020

    Paper Cocoa Lovers Assortment pouches launched

    Compostable certification process starts

  • March 2019

    Factory trials and shelf-life tests begin

    To test sustainable wrapping on our machines and check chocolate remains of the highest quality over time.

  • 2019

    Packaging audit completed

    76% of Whittaker's packaging is currently recyclable.

  • 2018

    Sustainable packaging research begins

    Working with our suppliers to discover sustainable packaging options available.